The story of Optical Metalcraft

It was in 1946’s Barcelona where Alberto Marcet i Balletbó and Rafael Carbó, an enthusiastic entrepreneurs and expert wire drawers for the famous Olivetti Factory, founded Optical Metalcraft. Inspired by Hollywood’s first films, Marcet used his knowledge in mechanics to start an unknown business in Spain: the manufacturing of metal frame sunglasses. In a time where it was impossible to import technology and knowledge, Marcet’s wit and passion were the motors needed to jump start the brand.The first prototypes were completely handmade and with rudimentary tools. Marcet used residual material that was discarded by the screen manufacturers for Vespa as well as the remaining wires leftover from the keys of the Olivetti machines.

Due to a political autarky context, Marcet developed all the technology necessary to produce in large quantities and grow the business. His designs grew to be so successful that they quickly became the leader in the Spanish manufacturing market, with a commercial portfolio that contained 3000 customers, including Spain’s most prestigious optical chains. After a 30 year hiatus the brand is re-launched in 2017 by Marcet’s grandson, Albert Marcet i Olmo, under the name of Metalcraft. By paying homage to the classic lines that characterized the brand, Metalcraft returns with its historic heritage and renewed hope to offer high-quality sunglasses which are cared for down to the smallest detail.

1946

Optical Metalcraft is born
Inspired by the 1930’s and 1940’s Hollywood movies, Albert Marcet Balletbó and Rafael Carbó founded Optical Metalcraft, the first Spanish company specialized in the production of metallic frames.

1950

Patents
During the 50’s our founders created and patented a big number of industrial machinery and new and modern shapes.

1959

The new factory
After 13 years of hard work, Metalcraft became the Spanish leader in the production and distribution of metallic sunglasses.  This was the perfect time to make a step forward and open the new factory. The new facilities were equipped with the latest technology advances and able to produce 800.000 frames per year. But not all were good news, one of our founders, Don Rafael Carbó, passed away due to a traffic accident.

1960

Exports leader
At this time Metalcraft had a catalogue of over 100 references, producing optical frames and sunglasses and being the first Spanish eyewear company in terms of exports. Metalcraft was distributed in the USA, France, UK, Norway, Sweden, Algeria…

1970

Expansion
The 70’s were the best years of Metalcraft. With more than 150 references in our catalogue, our quality and designs were unbeatable in the market. More than 3.000 clients worldwide.

1981

Design referents
Round and Big shapes were characteristic in the 80’s. Another example of the avantgarde Metalcraft’s designs.

1982

The design revolution
The iconic Metalcraft 82 is launched, featuring a revolutionary design system for exchangeable lenses.

1984

The End of an era
Our founder, Albert Marcet Balletbó passed away and the company shut down.

2017

Relaunch
The Marcet’s 3rd generation kept the passion and inspiration to relaunch the brand Metalcraft with timeless designs.